Insights
Notes from the digital trail.
Practical, nonpartisan writing on campaign websites, ads, and how voters actually find you.
How much does a campaign website cost?
An honest breakdown of what drives campaign website pricing: race size, features, timeline, and support — from school board to statewide races.
Read the post →How AI search changes the way voters find you
Voters increasingly ask ChatGPT, Claude, and Perplexity about candidates instead of Googling them. Here is what that means for your campaign site.
Read the post →Why a Facebook page isn't a campaign website
Social media is rented ground: algorithms decide your reach, and you cannot capture supporters you do not own. Why every campaign needs a website too.
Read the post →What every campaign website needs before launch day
A pre-launch checklist for candidate websites: the pages, the donation flow, the security basics, and details that turn visitors into volunteers.
Read the post →The campaign digital timeline: what to set up, and when
From twelve months out to election night: a practical timeline for your campaign's digital presence, in the order that actually works.
Read the post →Campaign website security: the risks nobody budgets for
Defaced sites, hijacked domains, and phishing pages wearing your name. The security threats hitting local campaigns, and the fixes that stop them.
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