Services
Everything your campaign needs online.
The website is the hub. Advertising drives voters to it; branding makes sure they recognize you when they arrive.
Core service
Campaign Websites
Your website is the one channel you fully control. We make it the strongest thing your campaign owns.
Every BallotCraft site is built mobile-first, loads in under a second, and is designed around the three actions that matter: volunteer, donate, vote. No templates strained past their limits, no page builders. A bespoke site engineered for your race, from school board to statewide.
Search is table stakes; AI search is the new front door. Your site ships with structured data, clean semantics, and crawl access for AI assistants, so when a voter asks Google or ChatGPT about you, the answer comes from your site, not a guess.
Book a consultationWhat’s included
- Custom design in your campaign’s brand
- Donation and volunteer sign-up flows
- Event, endorsement, and press sections
- SEO + AI-search optimization built in
- Security hardening and HTTPS by default
- Accessibility to WCAG AA
- Same-day content support in crunch weeks
- You own the domain, content, and code
Reach the right voters
Digital Advertising
Ads that point at landing pages built to convert, not a homepage that asks voters to figure it out.
We plan and run paid search and paid social for campaigns: audience research, creative, launch, and week-by-week optimization. Every ad clicks through to a landing page we build to match its message, so the story stays consistent from impression to donation.
You get plain-language reporting on what ran, what it cost, and what it produced, so budget decisions are grounded in numbers, not vibes.
Book a consultationWhat’s included
- Paid search and paid social campaigns
- Voter-file and lookalike audience targeting
- Retargeting for site visitors and donors
- Landing pages matched to every ad
- A/B tested creative and copy
- Transparent weekly reporting
One identity, every channel
Branding & Design
A campaign brand voters recognize on a yard sign at 40 mph and on a phone at arm’s length.
We design logos and identity systems built for the realities of a campaign: tiny social avatars, giant banners, one-color union printing, and everything between. Then we apply that identity to the collateral your field team actually uses.
Because we also build your website and ads, nothing drifts: the palette, type, and voice stay identical from mailer to homepage.
Book a consultationWhat’s included
- Logo and full identity system
- Mailers, yard signs, and palm cards
- Social graphics and profile kits
- Print-ready files for any vendor
- Brand guidelines your whole team can follow
Not sure which service you need?
Most campaigns start with a website and grow from there. Book a consultation and we’ll map it out together, no obligation.